UAE PRO services — Tasheel, Amer, MoFAIC, MOHRE.
A Public Relations Officer (PRO) liaises with UAE government bodies on a company's behalf — Dubai DED, MOHRE (via Tasheel), GDRFA (via Amer), ICP, MoFAIC, Dubai Municipality. YABS provides PRO services as an annual retainer (AED 12,000+/yr unlimited) or per-transaction (AED 250+/filing).
- Per-transaction
- AED 250+
- Annual retainer
- AED 12k+
- Authorities
- 8
- Languages
- EN · AR · HI · UR
What PRO services means.
A Public Relations Officer (PRO) is a person — or in YABS's case a team — authorised to liaise with UAE government bodies on behalf of a licensed company. PRO scope covers Dubai DED for trade-licence transactions, MOHRE (via Tasheel) for labour filings, GDRFA Dubai (via Amer) for residency transactions, ICP for federal Emirates ID + non-Dubai-emirate residency, MoFAIC for foreign-document attestation, Dubai Municipality for sector-specific approvals, DLD for Ejari, and the FTA for tax filings. Most active mainland businesses retain a PRO firm rather than employing an in-house PRO until they exceed 15+ visas per year.
The 6 PRO service categories.
Tasheel
MOHRE-approved typing centres for labour contracts, work permits, MOHRE filings.
Amer
GDRFA's residency typing service — visa stamping, family sponsorship, Emirates ID liaison.
MoFAIC attestation
Foreign document attestation through Ministry of Foreign Affairs and International Cooperation.
Typing services
Government form typing — Arabic + English. Notarisation prep, application drafting.
Document clearing
End-to-end document clearing across DED, MOHRE, GDRFA, ICP, DLD, Dubai Municipality.
MOHRE
Ministry of Human Resources & Emiratisation — labour contracts, complaints, work permit renewals.
Annual retainer or per-transaction.
Best for businesses with 5–25 employees doing regular MOHRE, GDRFA, and DED transactions. Covers unlimited Tasheel/Amer filings, document clearing, ministry liaison.
- ✓ Unlimited Tasheel & Amer filings
- ✓ Up to 25 visa transactions/year
- ✓ Trade licence renewal handled
- ✓ Quarterly compliance review
- ✓ Government fees billed at cost
Pay only for what you use. Best for businesses with sporadic PRO needs or single transactions (one-off attestation, licence renewal).
- ✓ Tasheel filing — AED 250
- ✓ Amer transaction — AED 350+
- ✓ MoFAIC attestation — AED 450+/page
- ✓ Document clearing — AED 350+
- ✓ Government fees billed at cost
Frequently asked questions
What is PRO services in Dubai?
PRO (Public Relations Officer) services means liaising with UAE government bodies — Dubai DED, MOHRE, GDRFA, ICP, MoFAIC, Tasheel centres — on behalf of a business. Activities include licence renewals, visa stamping, document attestation, labour contract filing, and Emirates ID processing. As of 2026, MOHRE requires labour contracts to be filed through approved Tasheel centres.
Should I hire an in-house PRO or outsource?
Outsource for the first 1–2 years and until you have 10+ visas. An in-house PRO costs AED 96,000–144,000/year (salary + visa + office), whereas a YABS retainer costs AED 12,000–24,000/year for the same workload at 1–10 visas. Once you cross 15+ visas/year, in-house starts to make economic sense.
What is the difference between Tasheel and Amer?
Tasheel is MOHRE's typing centre network — for labour-related transactions (employment contracts, work permits, MOHRE filings). Amer is GDRFA's residency typing centre — for visa-related transactions (residency stamping, family sponsorship, immigration). Tasheel is labour, Amer is residency. Most businesses use both.
How much does PRO services cost in Dubai?
YABS annual PRO retainer: AED 12,000–24,000 depending on transaction volume and visa count. Per-transaction pricing: AED 250–500 per Tasheel filing, AED 350–700 per Amer transaction, AED 450–900 per MoFAIC attestation page. Government fees are pass-through, charged at cost.
Do you handle PRO services for Abu Dhabi too?
Yes. Abu Dhabi uses similar systems — Tasheel and Amer are federal MOHRE/GDRFA networks operating in both emirates. Some authorities differ (DHA Dubai vs DOH Abu Dhabi for healthcare, KHDA Dubai vs ADEK Abu Dhabi for education). Pricing is identical across the two emirates.
Need a PRO this week?
Annual retainer activates within 48 hours. Per-transaction work starts the same day.
This page was last reviewed by the YABS compliance team in Q2 2026 and reflects current Dubai DED, Dubai Municipality, DHA, MOHRE, FTA, and DLD requirements.