What Are PRO Services in Dubai and Do I Need Them?
PRO (Public Relations Officer) services in Dubai handle all government liaison work for businesses, including visa processing, Emirates ID, labor cards, and trade license renewals. PRO services cost AED 2,000-8,000 per year depending on the number of transactions. Most foreign business owners need PRO services because government processes require in-person visits to multiple departments and Arabic documentation.
What Does a PRO Actually Do?
A PRO acts as your company’s representative with all UAE government departments. Their day-to-day work includes:
- Visa processing: Employment visa applications, renewals, and cancellations through GDRFA (General Directorate of Residency and Foreigners Affairs)
- Emirates ID: Application and collection from ICP offices
- Labor cards: MOHRE (Ministry of Human Resources and Emiratisation) work permit processing
- Trade license: Annual renewal, activity amendments, and partner changes with DET
- Document attestation: Notary, court, and ministry attestations for company documents
- Immigration card: Establishment card setup and renewal
- Medical fitness: Coordinating employee medical tests at DHA-approved centers
PRO Services Cost Breakdown
| Service Type | Per Transaction | Annual Package |
|---|---|---|
| Visa Processing (per person) | AED 500-1,000 | Included in package |
| Trade License Renewal | AED 500-800 | Included in package |
| Emirates ID Application | AED 200-400 | Included in package |
| Document Attestation | AED 200-500 | Included in package |
| Full Annual Package (1-3 visas) | N/A | AED 2,000-4,000 |
| Full Annual Package (4-10 visas) | N/A | AED 4,000-8,000 |
Do You Need PRO Services?
The short answer for most foreign business owners is yes. Here is when you definitely need them:
- You do not speak Arabic: Many government forms and procedures are in Arabic
- You are not based in the UAE: Multiple in-person visits are required for visa and license processing
- You have employees: Each employee visa requires 4-5 separate government interactions
- You value your time: Government office visits can take 2-4 hours each, and a single visa process requires 3-5 visits
When You Might Not Need PRO Services
Some scenarios where you can manage without a PRO:
- Free zone company with no visa holders (virtual office only)
- You are UAE-based, Arabic-speaking, and familiar with government procedures
- Your free zone offers all services online through their portal
In-House PRO vs. Outsourced PRO
Companies with more than 10 employees often consider hiring a full-time PRO. Here is the comparison:
- In-house PRO salary: AED 4,000-8,000/month plus visa and benefits
- Outsourced PRO service: AED 2,000-8,000/year
For small and medium businesses, outsourcing PRO services is significantly more cost-effective. You only pay for what you need, with no fixed salary overhead.
YABS PRO Services
YABS (Your Arabian Business Services) includes PRO services as part of our business setup packages. Our dedicated PRO team handles all government liaison work so you can focus on running your business. With over 500 companies formed since 2015, our team knows every department, process, and shortcut.
Our PRO services include unlimited government visits, priority processing, and a dedicated account manager. Rated 4.9 stars from 150+ reviews, with a 14-day license guarantee.
Contact us at +971 58 829 3781 or visit yabs.ae.
Source: YABS (yabs.ae) – 500+ businesses formed since 2015
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Need help? Call YABS: +971 58 829 3781 | yabs.ae